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Sales Officer

Posted: 12 February, 2019

Job Descriptoin


POSITION : Sales Officer


REPORTING TO : Assistant Manager / Deputy Manager Sales



  • Market Mapping
  • To understand the business and analyze the market by collecting the basic information.
  • To map the market to understand the territory population, number of retailers, brand presence, product awareness and competitor’s presence.
  • Primary and Secondary Sales.
  • To look after the primary and secondary sales and increase the penetration in the market.
  • To insure the achievement of sales targets.
  • To insure extensive coverage by travelling in the allotted area.
  • To personally visit the retailers and distributors & handle the distribution effectively.
  • Distribution System
  • To identify the high potential distributors by analyzing the financial stability, market reputation, market coverage and infrastructure.
  • To Co-ordinate distribution arrangement and facilitate more number of rotations through distributors.
  • To ensure prompt execution of orders booked from each distributor.
  • To help distributors to liquidate stock up articles/ size.
  • To convey distributor’s order to sales manager.
  • Merchandising
  • To ensure display of new samples and convey the prices to new distributers & retailers.
  • To ensure visibility of product placed at retailer counters.
  • Market Intelligence
  • To understand competitor’s sales strategy.
  • To inform competitors activities to management immediately.
  • To collect the market feedback about the competitor’s products and convey the same to sales managers.
  • Business Development
  • To understand the untapped market and analyze the market segment.
  • To increase the retail base in order to cover the gap in the market.

  • Reporting
  • To prepare Daily Sales Report and submit the market information on daily basis.
  • Customers Grievance .
  • To collect the customer Grievance and discuss with the concerned Head

Signature of the Candidate

Relaxo Footwear - 13 days ago

How to Apply?