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Marketing Manager - Brand

Bengaluru, Karnataka
Posted: 28 January, 2019

Job Descriptoin

What you will do at Acko:
Brand and Media
Define the brand positioning, and design and deploy strategies to strengthen the Acko brand and build brand equity
Work with external agencies & internal team to create brand strategy, and develop a strong differentiated brand
Lead end to end brand building & marketing execution - offline/online brand campaigns, marketing mix design while maximizing the ROI through market mix modelling
Develop a deep understanding of Acko's target consumer and become his/her advocate across company initiatives
Innovate and experiment to accelerate brand scale up
Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

Social Brand Platforms
Build and manage Acko's online brand platforms (FB, Twitter, LinkedIn etc.) and execute online brand campaigns
Work with the in-house creative/content team and ensure high quality content development to support paid marketing initiatives
Work with online marketing groups, communities, influencers & build partnerships to deliver brand message to relevant target group
Manage ORM for the brand

PR
Develop PR strategy for Acko and lead the PR agency to drive all activities

Creative, Content, and Internal marketing
Work with internal teams to help create consumer relevant insurance products, consumer friendly app and website
Closely work with all creative (offline and digital), media buying and entertainment agencies & ensure high quality output
Lead the in-house creative/content team and ensure high quality content development to support paid marketing initiatives

Desired Qualifications / Experience
MBA from a tier 1 institute
5 years of experience in brand management with focus on digital/social media marketing
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Instahyre - 25 days ago

How to Apply?

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