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Brand and Marketing Manager

Mumbai, Maharashtra
Posted: 12 February, 2019

Job Descriptoin

Brand and Marketing
Manager – India

Primary Location: Mumbai

Level: Vice President

Company Description

Morgan Stanley
is a leading global financial services firm providing a wide range of
investment banking, securities, investment management and wealth management
services. The Firm’s clients serve employees, governments and individuals from
more than 1,200 offices in 42 countries.

Team Profile

Morgan Stanley is looking to hire a Brand
and Marketing Manager based in Mumbai, covering India, where the Firm is a
significant employer in both Mumbai and Bengaluru.

With employees based in New York, London
and Hong Kong, Marketing ensures that Morgan Stanley gains the greatest value
from its brand, the heart of the firm's franchise. It manages every aspect of
our brand worldwide, from corporate advertising campaigns and sponsorships to
umbrella marketing messages, research, product naming, graphic standards, and
publication systems. Working closely with Corporate Communications, Marketing
also provides strategic guidance and creative support for business units and
internal groups seeking to harness the power of our brand. It helps transform
our intellectual capital into client relationships by planning and executing
best-in-class content across numerous platforms, including the brand website,
social networks, events and more.

About Morgan Stanley in India

Morgan Stanley has been operating in India
for over 25 years, providing a variety of services to domestic and
international clients. The Firm has a premier institutional securities
platform, offering a full range of investment banking, capital markets,
equities, fixed income, commodities and derivative products, as well as
research.

In addition, Morgan Stanley has been
growing its Global In-House Center (GIC) capabilities and footprint in the
country for over a decade. The GIC supports the Firm's Institutional
Securities, Wealth Management and Investment Management businesses worldwide.

The India GICs house the Technology,
Operations, Finance, Legal and Compliance, Human Resources, Internal Audit,
Corporate Services, Fund Services, Prime Brokerage and other specialized
functions.

Role Profile

A Brand and Marketing professional based in
Mumbai, with responsibility for all strategic and executional brand and
marketing activity in Mumbai and Bengaluru, including brand governance, digital
and social media, video production, sponsorship, events, content, messaging and
advertising. The role will primarily support the India GICs, but will need an
understanding of the Firm’s local ISG businesses.

The successful candidate, in this newly
created role, will work alongside an existing Communications VP based in Mumbai,
who is mainly responsible for PR, Internal Communications and Community Affairs
for India.

The position co- reports to Marketing in
London and Corporate Communications in Hong Kong. The successful candidate will
work closely with Marketing in London and New York, Corporate Communications in
Mumbai and Hong Kong, the India GIC Head and business unit heads, as well as
with other GIC marketing leads to develop and execute an integrated marketing
plan that builds the brand and supports talent acquisition and retention.

Primary Responsibilities

  • Develop and execute integrated marketing
plan for India that aligns to Firm’s global marketing and brand strategy, and
existing local communications activities

·
In conjunction with Corporate Communications,
manage Communications and Marketing steering committee with local senior
stakeholders to understand local market needs and ensure buy-in to the marketing
plan

·
Serve as central point of
contact for all India’s firmwide marketing needs with London and New York
Marketing, Corporate Communications as well as other GIC colleagues

·
Oversee all local marketing
budgets

·
In conjunction with London Marketing
and Corporate Communications, create local messaging and content, including
corporate language, articles, employee profiles and articles on
morganstanley.com, advertising, social posts, and local LinkedIn content

·
Create local video content for external
firmwide marketing use, including conceptualization, messaging, pre-production
and onsite logistics and production

·
In collaboration with HR,
support Campus and Lateral Recruiting with marketing needs, strategy and
execution to help recruit the best talent

·
Support local HR with the
introduction of a newly designed, on brand benefits portal

·
Work with Corporate
Communications and HR to leverage external marketing activity to enhance
internal communications in India

·
Research and evaluate upcoming
sponsorship opportunities

·
Manage all local firmwide sponsorships
and external events for India GICs, ensuring all activation opportunities are
maximised

·
Provide brand oversight and
governance locally and work closely with the Firm’s internal design services

·
Work with Corporate Services to
support their Workplace Evolution project, and ensure all local material, collateral,
digital content and office design are on brand

·
Develop branded templates,
guidelines and other assets to assist local teams

·
Manage any external agencies,
including video production companies, photography, market research and paid
social

·
Track local competitor/industry
marketing activity

·
Prepare marketing metrics, , as
well as other strategic research projects

·
Understand Firm’s global
marketing strategy, and act as a brand ambassador for Marketing locally

Morgan
Stanley is an equal opportunities employer. We work to provide a supportive and
inclusive environment where all individuals can maximise their full potential.
Our skilled and creative workforce is comprised of individuals drawn from a
broad cross section of the global communities in which we operate and who
reflect a variety of backgrounds, talents, perspectives and experiences. Our
strong commitment to a culture of inclusion is evident through our constant
focus on recruiting, developing and advancing individuals based on their skills
and talents
Skills Required

·
Minimum of 8-10 years of experience
in marketing, communications, brand strategy or related field

·
Highly digital savvy, with
hands-on experience in managing digital and social media campaigns,
particularly LinkedIn in the Indian market.

·
Sound understanding of the
financial markets, with experience in banking, professional services,
technology or other blue chip organisations/MNCs

·
In depth understanding of, or
ability to understand, local market needs (Mumbai and Bengaluru)

·
Proven ability to work with and
influence senior management to shape and drive local, integrated marketing
plans aligned to global marketing strategy

·
Collaborative, team player, who
can think strategically, but also deliver and execute on an varied marketing
plan, including video, content, messaging development and sponsorship

·
Strong communications skills,
with ability to articulate local needs, and understand how they align with the
Firm’s global marketing strategy

·
Experience in building
relationships across a variety of Business Units within market and also with
colleagues in London, New York, Asia and other overseas locations.

·
Proactive, entrepreneurial, can
do attitude interested in making an impact and delivering in a newly created
role

·
Fluent in English (spoken and
written)

·
Strong project planning
and organizational skills; attention to detail a must

·
Degree educated or equivalent
Morgan Stanley - 6 days ago

How to Apply?

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