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Associate Director

India
Posted: 12 February, 2019

Job Descriptoin

Category Head


2Gud is a business being incubated by Flipkart to acquire the next 100 million customers. It will break the boundaries of traditional e-commerce in India with sales on the platform being driven through machine learning, customer engagement being driven by social commerce and gamification.


In this role, the person would provide strong leadership in category management based on very deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience in the context of entirely market place selection.


Key elements of the role include:

  • Very deep understanding of the customer, online buying behavior, means to drive purchases leading to satisfaction of the core values of the TG
  • Being a strong voice of the customer internally and jointly owning charters with the product and engineering teams to build the right discovery, merchandising and user interface
  • Building key engagement constructs that make 2Gud a “customer habit”
  • Work very closely with the Business Development and market research teams to ensure the latest selection is always present on the platform
  • Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

Job Description:

  • Build the most effective and efficient marketing and outreach channels to customer to both acquire and retain them
  • Develop and execute merchandising plans to showcase the right products, provide inputs to platform discovery algorithms
  • Own the customer experience in the category and with product and experience teams lead the vision
  • Work with marketing to identify the best initiatives to build awareness and encourage trial across channels
  • Constantly help evolve the platform to reduce barriers for sellers while providing customers with what they want

Desired skills and experience:

  • MBA is required
  • Prior category management experience
  • Strong people management experience
  • Program management skills, relationship management, interpersonal communication - ability to work with multiple cross-functional teams with an eye for detail
  • Excellent verbal and written communication with interpersonal skills
  • Highly analytical
  • Strong customer orientation
  • Strong bias for action
  • Persevering with a never give-up attitude

Flipkart - 30+ days ago

How to Apply?

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