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Application Marketing Manager, India Sub-Continent

Mumbai, Maharashtra
Posted: 15 March, 2019

Job Descriptoin

About the Role
Reporting to Marketing Manager, India Sub-Continent, you will be responsible to maximize profit for a specific market, application or geographical area through innovation and new product development based on market needs. This would include marketing and commercial positioning of the products based on detailed understanding of customer’s perceived value of Borouge products and what the market competitors are offering.Key Accountabilities
  • Work closely with Marketing Manager to define marketing strategy and seek inputs from other functions * Oversee the set up and roll-out and implementation of the marketing strategy, monitor progress and take corrective actions when necessary * Provide inputs on marketing centre strategy for their application area * Define, prioritize and select market and customer opportunities through thorough understanding of the value chain, strengths and weakness of products and one’s competitive position * Run and maintain operational readiness of systems and processes to ensure products and services adhere to defined quality standards * Initiate development of differentiated products or product improvements based upon defined customer and market needs and work closely with relevant departments to develop products * Identify and propose improvements to systems and processes to achieve improved quality and efficiency * Prioritize, select and develop new opportunities * Manage assigned innovation projects in a project manager role * Identify patent opportunities * Define the marketing mix * Define and implement marketing communication initiatives * Secure long term business value through patenting and joint customer project contracts * Support and coach the activities of Sales and Technical Service by providing sales and marketing tools and training * Co-ordinate and support product development and R&D during the different stages of a project to ensure alignment and fit between market and customer * Develop action plans for specific customers and end users to implement marketing strategy * Lead in customer and application project portfolio and oversee the implementation * Maintain frequent contact with key customers to understand current and future market and customer requirements * Lead a team of cross-functional member to develop the overall marketing strategy for the application Qualifications & Experience
  • University degree * MBA or post-graduate qualifications in Marketing will be an advantage * Minimum 5 to 8 years’ of relevant work experience in technical service, product development and market development within the Indian Sub-Continent * Experience in working in Indian Sub-Continent would be an advantage * Thorough understanding of the structure and the factors that influence demand, profitability and innovation * Detailed technical and commercial understanding of the products and their applications * Thorough strategic understanding of customers and other value chain members’ needs and the ability to match this with Borouge technical capabilities * Good knowledge of marketing sales management techniques * Excellent customer relationship skills * Good presentation and project management skills Information for Internal Candidates
  • I understand the job scope and meet the requirement for this role * I have been in my current role for at least 2 years and did not receive any disciplinary warnings for the past 12 months * My performance for the past year was "Solid Performer" or above

Borouge - 30+ days ago

How to Apply?